Wednesday, March 14, 2007

US Auto Execs Blowing It

An article on MarketWatch highlights the US auto industry's continued reluctance to embrace higher fuel mileage standards. I believe this is the most short-sighted, ill-conceived policy imaginable. Ford and GM are getting run over by Toyota, and in a few years Tesla will join Toyota in making the domestic auto manufacturers look painfully obsolete. Detroit is denying fundamental shifts in energy costs, battery technology, and consumer buying habits. I also think they are on the wrong side of the political debate. They are wasting their political capital when they need all they can get to survive. Whether you buy into GE's "ecomagination" campaign or not, GE clearly realizes the business opportunity in cleantech. Detroit keeps getting behind ethanol, which we all know is a band-aid, not a real solution. Wake up Detroit - before it's too late!

http://www.marketwatch.com/news/story/us-auto-chiefs-cool-tougher/story.aspx?guid=%7B7617F8B0%2DE100%2D4685%2DA925%2D4FA19E3B0D0F%7D

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